Nineteen forty was a good year for builders and real estate entrepreneurs. The nation was emerging from the Depression and consumer tastes were being influenced by the immensely popular 1939-40 New York World’s Fair. Marketing techniques perfected in the 1930s were used to sell modern homes with the latest in appliances, engineering, and construction materials in newly platted suburban subdivisions. One of these new subdivisions emerged at the intersection of East Lake Drive and Third Avenue in what is now Decatur, Georgia’s, Oakhurst neighborhood. Dubbed “Edgemoor,” the subdivision was touted by its developer as “one of the finest developments to be found in the South.” Continue reading →

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