Joseph “Joe” Tito was a bootlegger, numbers banker, and brewery executive. He was close friends with William A. “Gus” Greenlee. During Prohibition, the pair dominated illegal rackets throughout the city. They also made Negro Leagues baseball history as owners of the Pittsburgh Crawfords and Greenlee Field. After Prohibition ended, Tito and his brothers introduced one of Pennsylvania’s most iconic brands, Rolling Rock beer.

Born in 1890, Tito was the oldest of eight children Raphael and Rosa Tito had after arriving in Pittsburgh from their native Italy. The Titos lived in an extended family enclave on Gazzam Hill near the intersection of Kirkpatrick Street and Fifth Avenue.